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Definition
 An advert is a piece of work that is designed to persuade or inform you of something.
It is usually made from words, plus picture(s) - and sometimes sound(s).
Adverts can be seen everywhere - in newspapers, magazines, on TV, and in the street.
Adverts may be trying to
- sell you something
- persuade you about something
- give you some information
EXAMPLES
- Beanz Meanz Heinz (selling beans)
- The Labour Party IS the future (vote socialist)
- Eat fish! Protect your heart (public health information)
USE
Adverts
need to be short, snappy, and attractive - for two reasons:
- advertising space is very expensive
- adverts need to grab your attention as quickly as possible
The
people who write adverts often use poetic devices for effect:
Pictures
and sounds are added to make adverts appeal to other senses (sight
and ear).
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